Apr 10, 2022
In General Discussions
Nothing really wow about it? You can't expect sudden improvements in results if you keep using the same old tricks over and over again. These email design trends can help you escape that hamster wheel and spice up your email newsletters! Type “email design trends” into the google search box and you'll find millions of opinions on what's hot and what's not. I see a lot of email template designs every day and often wonder why marketers miss out on email design opportunities that are out there. Here, I've put together a list of email design trends worth checking out. Please note that all design effects described below only work for ios and mac os email clients. You can find more details about customer support for each design Effect in each subsection . Let's dive in! The rise of emojis emojis have become the basis of modern communication and hence their use in emails is on the increase. Airplanes, multicolored company mailing list hearts, hidden smiley faces, thumbs up are all now permanent residents of our inboxes. Use emojis to add a splash of color and fun to your email content and subject line to grab readers' attention . These days, so many people use emojis in their daily communications that by using them in your emails, you'll fit right in. According to a study by experian, 56% of brands experienced higher open rates when using symbols in subject lines. However, econsultancy says that not all emojis generate the same response - some seem to encourage recipients to open emails and those that seem to do the opposite. Emoji mailigen pay attention! Emojis aren't for all occasions, and certainly not for everyone . There's probably no place for emojis in very professional, buttoned-up emails. And be warned: there are people who hate emojis. Passionately. A vanity fair article recently called the use of emojis an "Evolutionary backward step." beautiful animated images in email design trends make your email design more dynamic and eye-catching by using animations, videos, and gifs.