quickly before deciding where to click. It means you have to stand out. How are you doing that? Compelling meta information. And not just metadata that meets current SEO best practices. But meta information written with copywriting tactics in mind. This CoSchedule study showed that more emotional titles got more shares. Apply this principle to your web page metadata (title and description) to get more clicks. Enabling rich snippets. Schema markup isn't new, but it's a great way to improve your listing in search results and make it stand out. For some niches, like recipes, this is critical. Related: How to Use Schema Markup to Improve Your Website's Search Visibility Bruce Clay SEO WP plugin (for targeted recommendations on your metadata)3.
Have quality content that satisfies the visitor's intent Adhere to the principles outlined in Google's SQEG. This will go a long way to ensuring the content is up to Google's quality standards. This will improve the user experience. Additionally, there is one SEO strategy that has always been central to user experience, and that is siloing. The silo (or content architecture) is how you organize your site's content for search engines and users. Organizing the content on your site is something Google has been suggesting for years.
Here are two quotes from Google that prove it. The first concerns content architecture as it applies to the user experience:Make it as easy as possible for users to jump from general content to the more specific content they want on your site. Add navigation pages when it makes sense and integrate them effectively into your internal linking structure. Make sure that all pages on your site are accessible through links and do