Separate control of triggers, actions and Phone Number Database campaign flows Customers expect a supplier to know who they are, what they want and what information they are waiting for. But it is still a bridge too far for many companies to conduct data-driven 1-on-1 marketing. They do not have a single customer view, because customer information is stored in data silos that are not centrally available. Moreover, dynamic data is often not available in real time to be Phone Number Database able to respond directly to the current situation at a customer or prospect.
It is a major challenge to integrate the Phone Number Database dynamic online world of click and surfing behavior with the more static relationship data in the offline sources. Many organizations are unable to deliver the right content to customers in the Phone Number Database right context. Sometimes there are nurture flows , profiling and behavioral targeting , but these are Phone Number Database not linked to, for example, transaction data, CRM contact data or call center data. Also read: 4 reasons why data-driven working doesn't work and this is how it should.
Often not yet a complete and up-to-date Phone Number Database customer picture In total, 47 percent of companies have no or very limited customer view. Employees need to bring together information from different systems and sources to get the picture complete. In addition, customer data quickly becomes outdated. Especially if they also have to be processed into Phone Number Database useful information. Only 2 percent have a complete and up-to-date customer view with information that is available in real time. Only 2% have a complete and up-to-date customer viewBarriers to data driven marketing When implementing data-driven marketing.