So they know they're not alone on this email-centric Individual Email List journey. Warm and fuzzy feelings will abound. 6) Helpful Info/Article - Day 25 Here's your second chance at providing help to the people on your list. One of my dear friends keeps this in mind with a plaque above his desk - "Be a blessing in peoples' lives." Stretch that helpfulness muscle! 7) Direct Sales Pitch - Day 31 I'm on a couple lists where every single Individual Email List email I get is a hard-core sales solicitation. "BUY THIS NOW!!!" I mean, that's very tiring. I get it: "Buy my Individual Email List stuff, or get off my list." But you're in business, and that's what businesses do - they sell products and services.
Every person who signed up for your list Individual Email List knew that going in. A very good way of looking at sales is that you're helping each customer resolve a problem they have. You're providing a solution. True, not every solution fits every problem, but it doesn't hurt to offer. And your last email in the onboarding sequence is a great time to do that. The point of an email list is to engage with the people on it, and to build a relationship with each person. Ultimately the point of the relationship is to make sales - either to the person on the list, or through Individual Email List them to people they know.
That said, if a person on your list is not engaging with Individual Email List you by at least opening your emails (hopefully reading the content and clicking on the links) at least some of the time, you're wasting your effort and their time by continuing to email them. You should periodically "wash" your Individual Email List email list by attempting to re-engage with the individuals and, if that doesn't work, removing them from your list. A small, dedicated and engaged audience is better than a larger audience that doesn't give a damn about you. This describes a re-engagement Individual Email List sequence using MailerLite's Automation tool.