In the past two years, the competition pattern of the Internet has undergone tremendous changes. The “standing team” and puzzles with BAT as the three camps have Thailand Phone Number List become more and more obvious. BAT has the three largest domestic users and three portals and platforms for traffic. For second-tier manufacturers, the space for continued expansion is getting smaller and smaller, and the cost of acquiring users is getting higher and higher. Although they are on the second line, they often have trump Thailand Phone Number List cards and negotiating capital in their hands. Sogou, and Dianping are all like this. Cooperation is often based on the premise of not losing independence. Sogou and Tencent created the "asset + cash" shareholding method, which is precisely in this context.
This time, Tencent and J quickly entered the substantive level of cooperation, largely thanks to the way out of the previous "Segou model". On the balance of interests, win-win cooperation, mutual value expression and complementarity, it is easier to reach a consensus among multiple parties. On the other hand, in the two transactions, JD and Sogou have too many similarities, with the same roles, operation methods, and shareholding ratios. This has to mention the "married" life of Tencent and Sogou. In fact, the "Sogou" model is the most complicated compared to wholly-owned acquisitions, cash Thailand Phone Number List investment, and financial investment. When it comes to the integration of teams, cultures, and products, as well as the integration of company resources and assets from different genes, it is easy to appear "disharmonious" and eventually lead to failure.
Some time ago, Sogou released its first quarterly report after Tencent's shareholding, showing that its revenue for the quarter reached U70 million, a year-on-year Thailand Phone Number List increase of 72%. In 2013, Sogou's total revenue reached U216 million, especially in terms of the proportion of wireless search revenue, more than 10%, compared to 4% before the shareholding. This "poor" comes from Tencent Soso Wireless. It is reported that the personnel and business integration of the two parties Thailand Phone Number List has been smooth, and further efforts are needed. 2. How much "space" is there for Tencent's new gameplay Today, Tencent is copying the “Sogou experience” to JD . Compared with Sogou's delicate position and role in the search market, JD is more "simple" in the field of B2C e-commerce, and does not involve complex competition and cooperation between 360 and Baidu.