In June last year, Bubble Mart launched a collection series of big dolls based on Molly, priced at more than 1,000 yuan, and launched the slogan of "the first collectible for young people", and began to explore China's collectible toy market. In addition to the main business, Bubble Mart has also set up an investment company, whose investment scope includes film and television, animation, Hanfu, exhibition and other fields. In addition, according to media reports, Bubble Mart and Beijing Chaoyang Park have reached a cooperation to jointly build the first offline park. Chaoyang Park will authorize Bubble Mart to use the " and its surrounding streets and forests.

The person in charge of the Bubble Mart Park said that the project is committed to building the project into a trendy cultural park integrating trendy IP, cultural communication, immersive experience, and leisure and entertainment. At present, the feasibility study and conceptual design of the project have been completed, and the project is in the design stage. Bubble Mart, who used to be reluctant to be Disney, finally embarked on the road of Disney. The offline store of Paqu, a sub-brand of Bubble Mart, has been launched in a low-key manner on the first day of the 2022 New Year. Although Bubble Mart did not hype it up, it is not difficult to see that Paqu is taking on the heavy responsibility of Bubble Mart's diversified ecology. The rise of the Metaverse outlet, Bubble Mart also doesn't want to miss it. According to the Tianyancha App, Beijing Bubble Mart Cultural and Creative Co., Ltd. recently applied for the registration of the trademark "Bubble Yuan Universe". The international classification includes advertising sales and fitness equipment. The current status of the trademark is pending substantive examination.