and teach you the skills to overcome any obstacles. While not everyone is cut out to be a visible expert, it's a perfectly achievable goal for most professionals. But you have to want it . And you should know that there is a proven, repeatable process you can follow to identify your strengths and weaknesses, define your strategy, and develop the skills and infrastructure

needed to reach the peak of your abilities. Now start climbing! You do not believe it ? You better take a look at the search . Today, an AEC company's website is the most common source of information about the company for buyers. Figure 1. How Buyers Discover AEC Companies How Buyers Discover as references have fallen into disuse, given the ease of access to information online. Now buyers are

looking to your website, Google, and social media for answers. That's how they rate companies - and if you don't pass, you'll lose ground to the competition Even a referral doesn't always translate to new business. When a buyer receives a referral, they will do their due diligence online. And about 52% of the time, they will dismiss the company they were referred to before even speaking with them. Why? Due to weak marketing and company branding .I t is therefore clear that your website is essential. So how do you know if your website needs attention and how to upgrade